With spiking gasoline prices breaking all-time records, Robert Bosch, with U.S. headquarters in Farmington Hills, MI, is among major diesel-engine component suppliers trying to get the message out that diesel is a desirable alternative, offering improved engine performance and nearly double the mileage of gasoline. To help educate American consumers, Bosch has launched a low-key marketing campaign that it is taking to legislators, regulators and car companies to help them understand the ...

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