KIRKLAND, WA – While most auto makers are busy trying to cram as much advanced technology as possible into their vehicles, Kia Motors America President and CEO Peter Butterfield believes there still is a place in the U.S. market for low-tech or no-tech vehicles. “Nobody even builds cars with crank windows anymore,” laments Butterfield. “I said when we were doing (the new '06) Rio, 'Let's put the crank windows in; keep the costs down.' Somebody said, 'No, it costs more.'” However, Rio ...
Premium Content (PAID Subscription Required)
"Bring Back the Crank, Says Butterfield" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642