The outlook is bright, not bleak, for Buick, claims a top executive at the General Motors Corp. division despite a cooling market in 2001 after posting a 9.2% drop in deliveries during the record sales of 2000. “Buick is actually much more resilient during a recession period than the average carmaker,” explains Marketing General Manager Roger Adams. “Interestingly for us, what sells better for us during recessions are our higher priced models and higher trim levels. We have a fair amount ...
Premium Content (PAID Subscription Required)
"Buick Promises Strong 2001" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642