The outlook is bright, not bleak, for Buick, claims a top executive at the General Motors Corp. division despite a cooling market in 2001 after posting a 9.2% drop in deliveries during the record sales of 2000. “Buick is actually much more resilient during a recession period than the average carmaker,” explains Marketing General Manager Roger Adams. “Interestingly for us, what sells better for us during recessions are our higher priced models and higher trim levels. We have a fair amount ...

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