When a car succeeds, ask why. We learn things that way. As far as I’m concerned, 2003’s most impressive success was the Chevrolet Impala. Nearly 250,000 sales in 11 months: a 40% jump from the year before. Why? You can argue it was give-away deals, rental-car fleet sales and special deals for GM employees. Even so, it’s a huge gain. Detroit uses those gimmicks with lots of other cars and doesn’t reap that kind of success. And if you think of the Chevy Monte Carlo as a 2-door ...
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