NEW YORK – "There's a big difference between engineering and marketing," says Jim Taylor, still a relative newcomer to his new post as marketing general manager-Cadillac Div., which he assumed in a management shuffle last September. "There are so many market actions that are out of your control," Taylor notes at the New York International Auto Show here where he unveiled the production version of the Cadillac XLR-V sports car. "But there's a lot of data in marketing that's similar to ...
Premium Content (PAID Subscription Required)
"Cadillac Chief Learning Marketing" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642