Cadillac Div. will make another export push with its Seville, when the next-generation car bows in the '04 model year, Seville Brand Manager Steve Rosenblum tells Ward's. Despite being committed to establishing itself as a global brand, Cadillac Seville exports have stalled at about 5,000 units annually. Mr. Rosenblum says Cadillac needs to develop a dealer network that can accomplish growth. “We are looking at new distributors,” he says. “We're also looking at what role Saab will play ...
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