Not that long ago someone once described the demographic of Cadillac buyers as “age 65 to dead.” But recently Cadillac has been suggesting it’s now becoming the “in” brand in the hippest circles, which includes Hollywood actors, professional atheletes and Hip-Hop performers.

Gary L. Cowger, General Motors Corp.’s Group Vice President, manufacturing and Labor Relations, jumped on the bandwagon Thursday, playing Jennifer Lopez’s hit song “Love Don’t Cost a Thing” where she mentions the Cadillac Escalade SUV. “This vehicle is cool!” he enthused. However, critics were quick to point out that Lincoln Navigator is more difficult to rhyme. Ex-boyfriend P. Diddy Combs also drives a Lincoln Navigator.