DETROIT – Don Butler, U.S. marketing chief for Cadillac, says General Motors Co.’s rapidly expanding luxury division still faces an uphill battle convincing consumers it no longer makes cars for the senior set. “For a lot of people, Cadillac is still floaty-boaty,” Butler says, referring to the big, plush-riding sedans the division was known for during the 1980s and 1990s. “We still have a challenge to break through.” Butler’s remarks recall the “Breakthrough” marketing campaign ...

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