NEW YORK – Cadillac's renaissance will not be complete until it is once again the standard of the world, says General Manager Mark LaNeve. The brand's strategy is the opposite of its luxury competitors – become a true premium-luxury brand and focus on the market for vehicles that sell above $40,000, he says. New XLR outperforms competition, LaNeve says. Cadillac's volume grew 16% in 2002, but that wasn't enough to keep it from finishing fourth in the luxury sector, as ...
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