LOS ANGELES – At first glance, California’s growing influence on automotive design has all the hallmarks of the grandest hoax ever perpetrated on an industry. The world’s auto makers currently employ hundreds of designers in California who churn out concepts for more than two dozen brands. And under Wall Street’s baleful glare, car companies have invested untold millions in “Left Coast” studios, where sandal-clad designers are guaranteed daily doses of surfside inspiration and a steady ...

Premium Content (PAID Subscription Required)

"California Dreamin’ Becoming Car Designers’ Reality" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.