The Toyota Camry has been an unmitigated success and held the crown as best selling vehicle for the past four years. In its 18 years on the market, it has been inching towards status as an American icon and come to define the passenger car, says Don Esmond, group vice president and general manager of the Toyota Division of Toyota Motor Sales, U.S.A. But it has also been described as "a car few will lust for, but everyone will recommend," admits Dana Hargitt, Camry project manager. And ...

Premium Content (PAID Subscription Required)

"Camry: Why mess with a good thing?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.