Better brand management is the rationale behind DaimlerChrysler Corp.'s decision to lower the curtain on the Dodge and Plymouth nameplates in Canada and Ford Motor Co.'s move to scale back the visibility of its Mercury badge there. Ford says it will reduce emphasis on its Mercury brand in Canada beginning Oct. 1. While the Mercury name won't vanish entirely, the automaker says it will appear on only two models in Canada, the Grand Marquis and Cougar for the '00 model year. Canada's 124 ...

Premium Content (PAID Subscription Required)

"Canada: Dodge Out, Mercury Waning" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.