TROY, MI – Auto makers continue to offer the newest gadgets and flashy designs to lure customers, but when it comes right down to it, nothing appears more important to closing a sale than color. Automotive coating supplier PPG Industries recently surveyed 1,300 prospective buyers on the importance of color, with 77% of respondents indicating it was a key factor in their purchase decisions. That’s no surprise to Jane Harrington, PPG manager-color styling, who for 28 years has been ...

Premium Content (PAID Subscription Required)

"Car Buyers Crave Color, Study Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.