Car consumers like certified pre-owned vehicle programs but sometimes misunderstand them. Do most shoppers really know what a factory-certified used vehicle is? “Unfortunately no,” says Kraig Quisenberry, general manager of Bay Ford in Port Orchard, WA. “But customers are incredibly receptive to CPO once the conversation is opened.” U.S. dealers annually sell about 2 million used units through auto makers’ certified programs, in which relatively low-mileage vehicles are inspected and ...
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