CE Retail is assisting Chevrolet local dealer groups with their advertising.
It's an effort by GM and its dealers to work together in the local marketplace to increase share of voice and market share.
Indianapolis Chevy dealers are among the first to sign on with CE Retail.
“Chevrolet's local dealer marketing program had to happen,” says Bill Estes of Bill Estes Chevrolet in Indianapolis.
Next markets are New York and Las Vegas.
CE Retail is a division of Campbell-Ewald, Chevrolet's advertising agency.