Red, white and Mellencamp. That’s the gist of a massive new advertising campaign for Chevrolet’s ’07 Silverado fullsize pickup. The multimillion dollar new pickup marketing onslaught will carry the tagline: “Our Country. Our Truck,” as serenaded by folksy rocker John Mellencamp. Chevy will unfurl its latest advertising project at the State Fair of Texas Sept. 27, with a formal media launch starting over the weekend. “The research behind this new truck confirmed what we’ve seen for ...

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