When it comes to marketing new vehicles in rural China, it may be not a matter of building bridges to potential buyers but rather building bridges for them. Jiangling Motors Sales Corp., a major producer of commercial vehicles, spent RMB1 million ($146,460) in 2008 building more than 20 small bridges for rural motorists. Deputy General Manager Wu Jie tells the governmentâ€™s Xinhua news agency the truck maker has spent a total of RMB3 million ($429,375) on its bridge-building program in ...
Premium Content (PAID Subscription Required)
"Chinaâ€™s Auto Makers Scramble to Grab Piece of Emerging Rural Market" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642