General Motors Co. selected Chrome Systems Inc. to provide of an exclusive integrated accessories solution for its U.S. dealers.

Chrome's tool integrates with the dealer's website and provides eCommerce capabilities. Customers can search for available accessories and view how specific accessories will look on various vehicles using 360-degree visualization technology.

Chrome and GM have also customized the solution to allow full integration with other GM dealership systems, including a common log-in interface.

“We are very pleased to expand our relationship with GM and support their Accessories Solution, and are particularly excited about the strong initial enrollment levels we are seeing among GM dealers,” says Pete Batten, general manager of Chrome Systems. “By enabling dealers to sell accessories more effectively, and providing a streamlined technology framework to manage the accessories workflow, our solution can enhance both dealership profitability and customer satisfaction.”