AUSTIN, TX –Group expects to post double-digit percentage sales gains in October, thanks to its latest round of incentives and early lease-termination program.
|Dodge Ram posting strong sales through September.|
deliveries fell 15% in September, prompting the auto maker to initiate new incentives, including a $3,000 cash-back offer on the Chrysler Pacifica.
“Sales in October look very good,” Chief Operating Officer Wolfgang Bernhard says during a media preview here for the new Dodge Durango and Dodge Ram SRT-10. “The first three weeks of October have been very strong. Our sales are up double-digit numbers so far.”
Bernhard cautions, however, that the momentum could be hampered if one of Detroit’s other leading auto maker’s raises the incentive bar.Corp. already has taken steps to shore up its sales, launching an early lease-termination program and offering up to an additional $1,000 in cash back to employees and family members on top of already lucrative incentives.
Bernhard specifically is impressed with the resilient sales of the Dodge Ram pickup. He says that despite heavy competition in the pickup market, Ram should continue its positive momentum through the rest of the year.
“The Ram pickup has unbelievable momentum that is gaining in the marketplace,” he says. “At the point of time when(Motor Co.) is launching its ’04 F-150, we are looking at record sales numbers for the Ram.”
Through September, Ram sales are up 10% and Bernhard says the truck is currently “the No.3 selling vehicle in the U.S.” up from its sixth-place position last year.