DAYTONA BEACH, FL – Defining the direction of the Chrysler brand is central to the business plan to determine feasibility of putting the Chrysler Imperial concept into production. “We have not made a decision yet, but I think it doesn’t look bad,” Dieter Zetsche, DaimlerChrysler AG chairman, says of the viability of the sedan shown in January at the North American International Auto Show. “First of all, Chrysler has to come with (a business case) and then we have to present it to the ...

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