Group is tuning into a new market with the delivery of TV programs on its redesigned minivans and other '08-model family vehicles.
The auto maker has reached an exclusive agreement to offer Sirius Backseat TV on the newTown & Country and Dodge Grand Caravan minivans; Chrysler 300 and Dodge Charger sedans; Dodge Magnum cross/utility vehicle; and Jeep Commander and Grand Cherokee SUVs.
The deal will enable specially equipped models of those vehicles to receive real-time programming from the family entertainment networks Nickelodeon, Disney Channel and Cartoon Network.
The TV system operates through an in-vehicle satellite video receiver and two small roof-mounted antennas, the auto maker says.
Programming is displayed on the vehicle's second- and/or third-row video screens. It can be manipulated using either the rear-seat entertainment unit or the radio head unit.
Programming can be displayed for front-seat passengers using Chrysler's MyGIG infotainment system, but only when the vehicle is in park.
Sirius Backseat TV will be available for an initial fee of $470, which covers the first year of service. Subscription renewal will cost $7 per month, thereafter, when packaged with Sirius Satellite Radio, which costs an additional $12.95 per month.