AUBURN HILLS – With the U.S. auto industry’s current incentive frenzy, it’s difficult to get consumers to notice a specific brand message. That’s what Chrysler Group marketing executives are learning, as they back off plans to push the Chrysler brand up-market with the recent launch of the Pacifica and the upcoming Crossfire. In an effort to remain competitive, Chrysler, instead, will continue promotional programs, such as the “Summer Sales Drive,” which promotes a singular ...
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