TheGroup reorganizes its marketing staff in an effort to strengthen and grow its Chrysler, Jeep and Dodge brands. The reorganization consolidates the marketing and product planning structures into new Vehicle Brand Teams.
“These teams have one goal – to strengthen our brands,” saysGroup President and CEO Dieter Zetsche. “We’re organizing marketing into three teams, Chrysler, Jeep and Dodge, with executives in charge of each who will be held accountable for the overall success of all vehicles, marketing programs and the dealer experience for their respective brands.”
The new structure calls for the appointment of three marketing vice presidents who will have direct control over the budgets for their respective brands. This new budgetary responsibility is a shift from the previous practice of having the divisions fight for funding from a single source. Each department now will have its own designated budget.
Each new marketing vice president also will have a marketing communications and advertising agency team assigned to their brand, as well as a newly-created marketing and product planning director.
The following executives have been appointed to the new positions, all of which will report to George Murphy, who continues his role as senior vice president-global marketing for the Chrysler Group:
· Tom Marinelli becomes vice president-Chrysler marketing
· Jeff Ball becomes vice president-Jeep marketing
· Darryl Jackson becomes vice president-Dodge marketing
· Jim Julow will head motorsports and performance vehicle marketing activities.
Chrysler also announces the appointment of Mike Evans as vice president-product strategy. He will become chairman of the Corporate Product Planning Committee, where he will work to ensure all product teams use common processes in migrating new technology into vehicles, as well as oversee safety and fuel-economy objectives.