CARLSBAD, CA – After hyping its marketing relationship with music star Celine Dion, Chrysler says the pop diva now will fade into the background as the brand focuses its marketing message on specific products, rather than building brand recognition. Chrysler-brand executives also say they remain committed to their goal of growing Chrysler-brand vehicle sales by 40% by the end of 2004. Marketing and service will be stepped up for launch of Chrysler Crossfire (above) and Pacifica. ...
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