This month marks nearly a quarter of century since Jeep joined the Chrysler fold as the jewel in the now-defunct American Motors crown. Today, Chrysler still is polishing the iconic brand to preserve its full value. And that means honoring Jeep’s roots. Consider the Wrangler midsize SUV. “We used to make a 4x2 Wrangler,” brand boss Mike Manley says. As of model-year ’11, “we no longer do that.” Jeep’s president and CEO has drawn a line in the sand – mud and snow, too – to define what ...
Premium Content (PAID Subscription Required)
"Chrysler Taking New Shine to Jeep" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642