From Delta to Zeta, General Motors Corp.’s use of ancient numerals to differentiate its global vehicle platforms apparently was all Greek to some in the industry. GM says the designations, which it began using in the early 1990s, have led to confusion and inaccuracies in the auto press. As a result, the auto maker will ditch the Greek designations over the course of the next year or so, turning to more generic phrases to describe its global architectures. For instance, its Epsilon ...

Premium Content (PAID Subscription Required)

"Citing Confusion, GM Nixes Greek Platform Names" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.