Advanced Elastomer Systems says it will begin offering automakers colorable interior molded components ā€” cupholders, door grips, dashboard knobs and other parts ā€” made from its patented Santoprene rubber plastic hybrid by year's end. While the disclosure may seem minor, interior appearance and continuity is becoming increasingly important to automakers. Take for example the mixed reviews to the wild interior of the Toyota Echo, an effort by the automaker to appeal to its dwindling youth ...

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