Comebacks never used to seem this hard. Since its inception, automotive has been a cyclical industry: One year you’re setting sales records and piling up cash hand over fist, the next year you’re in line at the soup kitchen. This endless rotation of what goes up comes down – and then bounces back again –seemed to ensure the eventual rescue of any struggling car maker. Of course, none of the industry’s past comebacks came without a lot of good planning or the pain of plant closings and ...

Premium Content (PAID Subscription Required)

"Comebacks: They’re Not What They Used to Be" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.