TOKYO – Foreign car makers are in danger of losing their special edge in Japan. Their dreams of capturing 10% or even 15% of a growing market vanished long ago. Now things are taking a turn for the worse toward a smaller share of a shrinking market. The domestic automotive market peaked in 1990 at 7.7 million units (including 5.1 million cars), then began a gradual decline before stagnating around the 6 million car, truck and bus sales annually of the last six years. Mercedes ...

Premium Content (PAID Subscription Required)

"Competition, Changing Market Have Import Brands Stumbling in Japan" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.