DETROIT – The ongoing economic crisis sweeping America is having a trickle-down effect on car buyers, Ford Motors Co.’s chief marketing officer says. Through August, Ford U.S. light-vehicle sales have declined 15.4%, compared with year-ago, to 152,118 units, outpacing a total industry decline of 11.2% to 9,762,247, Ward’s data shows. Jim Farley, group vice president-marketing and communications, says many consumers rattled by the latest government-proposed bailout of Wall Street firms ...

Premium Content (PAID Subscription Required)

"Consumers Rattled by Financial Crisis, Ford Marketing Chief Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.