BIRMINGHAM, MI – Technology can change your life, but it will not sell a car, a design consultant says. “It just doesn’t matter how great your product is or how wonderful your technology is if your design is off,” Mark Dziersk, senior vice president-design for Herbst LaZar Bell Inc., says here at this week’s Electronics University hosted by Siemens VDO Automotive and aimed at educating media about automotive technology-related issues. An emotional attachment to a product is essential to ...

Premium Content (PAID Subscription Required)

"‘Crowdsourcing’ to Displace Focus Groups?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.