General Motors Corp.’s leadership is strong, Ford Motor Co. has a lot of upside and BMW AG should focus more on developing better economies of scale, says CSM Worldwide in releasing a new study analyzing the state of the industry’s biggest players. In compiling the report, dubbed “The OEM Scorecard,” CSM says it spent more than six months dissecting data on the top 13 auto makers, accounting for more than 90% of global automotive output. Only companies with vehicle production exceeding 1 ...

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