With plans to reintroduce Daewoo cars to the U.S. market this year, the newly established GM Daewoo Auto & Technology Ltd. (GMDAT) plans to leverage multiple brands, say published reports from South Korea.
|Daewoo’s Kalos could come to U.S. as the Chevy Aveo.|
The auto maker reportedly intends to send its Magnus – which was sold in the U.S. as a Daewoo Leganza – and new Lacetti sedan (which replaced the Nubira in the Daewoo lineup) to the U.S., where they will be sold under thebadge. Suzuki Motor Corp. is 20%-owned by GMDAT parent Corp.
The-badged Daewoos are set to bow Feb. 12 at the Chicago Auto Show.
Additionally, it appears Chevrolet soon will get a Daewoo vehicle – most likely the new Kalos subcompact. Sources tell Ward's the Kalos will be dubbed the Aveo, a name trademarked by GM, for the U.S. market.
President D. Nick Reilly says GMDAT plans initially to introduce four models to the U.S. market: the Magnus, Lacetti, Kalos and Rezzo multi-purpose vehicle. Combined, the vehicles will sell at least 100,000 units annually, he says (see related story: Daewoo Cars May Hit U.S. This Year).