BEIJING — DaimlerChrysler AG is reluctant to pull the plug on its failing Beijing Jeep Corp. joint venture here (see Focus on China — Sept. '99, p.1), and is studying ways to turn the situation around. “We've made money in the long haul,” says DaimlerChrysler Corp. President James P. Holden. “Now, however, it is not profitable.” The company currently is mulling a new product for the plant. Holden says that there is a limited market for US$25,000 cars in China. He says those who predicted ...
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