CHELSEA, MI – If the U.S. light-duty pickup truck market has remained perplexingly strong, regardless of several rational reasons why it shouldn’t, the heavy-duty segment isn’t far behind. DaimlerChrysler AG executives and engineers, here at the auto maker’s proving grounds to provide a peek at the all-new ’03 Dodge Ram heavy-duty pickup line that debuts this fall, mention almost with reverence how robust the market has remained for three-quarter-ton and 1-ton pickups. 2003 ...

Premium Content (PAID Subscription Required)

"DC Tilts All-New Heavy-Duty Pickups Towards Expanding Base of Personal-Use Buyers" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.