DaimlerChrysler Corp. is spending $1 million to spread an air bag safety message to 21 million school children in 53,000 schools across the U.S.
The “Back is Where It's At” program has the support of the National Highway Traffic Safety Admin. and the American Academy of Pediatricians in an effort to teach families that children should be properly restrained in the back seat.
The educational material has been in such high demand since DCC developed the program in 1997, that the automaker is preparing to distribute an updated version.
Punctuating that message is a court case underway in Wayne County, MI, almost five years since seven-year-old Alison Sanders of Baltimore was killed by the force of a deploying air bag. She was a front-seat passenger in a Dodge Caravan that was involved in a minor collision, which triggered the air bag as Alison leaned forward and may have slipped out of her shoulder restraint. The Sanders family filed a wrongful death suit against DaimlerChrysler AG.
Air bags are credited with saving 5,303 lives but are linked to 153 deaths. In addition to the educational package, DCC is donating 2,000 booster seats to safety organizations.