DaimlerChrysler Corp. is spending $1 million to spread an air bag safety message to 21 million school children in 53,000 schools across the U.S. The “Back is Where It's At” program has the support of the National Highway Traffic Safety Admin. and the American Academy of Pediatricians in an effort to teach families that children should be properly restrained in the back seat. The educational material has been in such high demand since DCC developed the program in 1997, that the automaker ...

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