The '01 Chrysler Sebring and Dodge Stratus are “turnkey cars” ready to go as packaged with few options for the customer to choose from. Amid industry talk of custom-order cars, DaimlerChrysler AG deliberately bucked the trend when it launched the new Neon with few choices and takes the strategy further with Sebring/Stratus. “There are only 160 different ways to configure all the cars in the whole family,” says Ronald Zarowitz, product planning executive, passenger car operations, ...

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