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Dealership Selling 63 Ultra-Lux Cars Lands on Ward's Dealer 500

To sell only 63 new cars and yet land on the Ward's Dealer 500 list has never happened. Until now. The list, with rankings based on total revenues, now includes the Ferrari-Maserati dealership in Penske Automotive Group's luxury-brand mall in Scottsdale, AZ. Prices run in the six figures for ultra-luxury cars such as Ferraris, spurring the Phoenix-area dealership to total revenues of more than $45

To sell only 63 new cars and yet land on the Ward's Dealer 500 list has never happened. Until now.

The list, with rankings based on total revenues, now includes the Ferrari-Maserati dealership in Penske Automotive Group's luxury-brand mall in Scottsdale, AZ. Prices run in the six figures for ultra-luxury cars such as Ferraris, spurring the Phoenix-area dealership to total revenues of more than $45 million.

It also sells new Lotus cars, plus used Bentleys, Rolls Royces and Aston-Martins.

Sales Manager Chad Morgan scours the nation for pre-owned “supercars.” The dealership delivered 410 used units in 2010.

It ranks No.476 on the Ward's Dealer 500.

Also on the list are 34 BMW and 31 Mercedes-Benz stores, all of which sold fewer than 1,000 new units last year, but at high enough luxury-car price points to make the cut.

2011 Ward's Dealer 500 New and Used Vehicle Volume Leaders

Top 20 Dealers New Units Top 20 Dealers Used Units
Classic Chevrolet Ltd. 5,461 C&O Motors Inc. 4,196
Galpin Ford 5,390 Wilde Toyota 3,802
Rick Case Honda 5,231 Lone Star Chevrolet 3,615
Fred Haas Toyota World 5,224 Al Serra Auto Plaza 3,559
Dave Smith Motors 5,001 Rick Case Honda 3,539
Al Serra Auto Plaza 4,465 Joe Myers Toyota 3,456
Braman Honda 4,465 Jim Koons - Tyson's Toyota 3,446
Fletcher Jones Motorcars 4,386 Fred Haas Toyota World 3,202
Jim Koons - Tyson's Toyota 4,065 Jack Maxton Chevrolet 3,202
Lone Star Chevrolet 4,043 Finishline Ford 3,109
Suburban Ford of Sterling Heights 3,903 Economy Honda 3,075
Braman Motors 3,672 Walker Automotive 3,041
Toyota of Orange 3,670 Sam Swope Honda World 3,018
Joe Myers Toyota 3,637 Roseville Toyota 3,005
Braman Motorcars 3,454 Phil Long Ford LLC 2,945
Crevier BMW 3,382 Philpott Ford Toyota Hyundai 2,857
Gunn Imports Ltd. dba Gunn Honda 3,364 Green Hyundai Lincoln Mercury Mazda 2,857
Galpin Honda 3,232 Capital Ford Inc. 2,792
Hudson Toyota Scion 3,117 Mountain States Toyota 2,646
C&O Motors Inc. 3,105 Gateway Chevrolet LLC 2,631

Note: Data are for 2010

TAGS: Dealers Retail
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