DEARBORN – As U.S. Tier 1 automotive suppliers look to broaden and diversify their customer base, they are faced with leveraging new technologies, achieving new cost efficiencies and strengthening marketing to reflect such efforts. The task is substantial considering suppliers currently control 75% of the volume in U.S. vehicles, and their content responsibility will continue to grow as the trend toward outsourcing and modules continues to play out. Donald L. Runkle, vice ...

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