Group’s Dodge brand launches a new salvo in the price war in the small pickup truck segment with its all-new ’05 Dodge Dakota pickup truck.
The auto maker says it will offer the truck with a base price of $19,210 for a base trim V-6 powered model, with the up-level V-8 powered truck starting at $19,995.
The base V-8 pricing marks a $1,225 reduction vs. a comparably equipped ’04 Dakota Club Cab Sport model.
Dodge says its aggressive pricing and being the only midsize truck with an available V-8 engine should help the brand gain traction in the price-sensitive entry-truck segment.
“No other competitor even offers a V-8 engine in the midsize truck market. It’s clear Dakota has once again defined the midsize pickup segment,” Dodge Brand Marketing Vice President Darryl Jackson says.
The Dakota will come with a standard 3.7L V-6 producing 210 hp, while the 4.7L Magnum V-8 with 230 hp will be optional on most of the line.
Dakota will be offered in Club Cab or Quad Cab configurations with three trim levels: ST, SLT and Laramie. Sales begin this fall.