BLOOMFIELD HILLS, MI – An Internet serial that mimics TV reality shows is the focal point of the ’09 Dodge Ram pickup’s marketing campaign, one of Chrysler LLC’s “most efficient” ever, a top executive says. Videotape from the serial, compiled in a fraction of the time normally allotted for taping TV ads, will be featured in high-energy TV commercials. In addition, Chrysler is making careful use of computer-user profiles, supplied by a data vendor, to match would-be buyers with the Internet ...
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