DaimlerChrysler's Dodge division is showing off its new heavy-duty Ram 2500 and 3500 models to dealership personnel during stops in 25 U.S. cities.
About 14,000 dealership staffers are expected to attend the presentations aimed at making them more familiar with the new products.
“We call it ‘educ-tainment’ because it involves hands-on demonstrations and side-by-side performance contests with the competition,” says Mick Sharrard, who coordinates DaimlerChrysler training events.
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