BIRMINGHAM, MI – Chrysler LLC’s Dodge brand will tweak its performance-oriented image to better resonate in a market stunned by soaring gasoline prices, a top executive says. “We want to go from ‘power’ to ‘strength,’” says Mike Accavitti, director-Dodge brand and SRT global marketing. And Accavitti defines strength as “efficient power.” Dodge deviates from its time-honored message as consumers await the return of a time-honored nameplate: Challenger. Equipped with a 3.5L 250-hp V-6 ...
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