The suits at Ford can exhale. Three months after adding an EcoBoost V-6 to the F-150 pickup’s equipment list, trucks powered by the engine are “selling like crazy,” says Kenny Covert, general sales manager of Covert Ford Austin, in Austin, TX. This quells fears that the 3.5L turbocharged direct-injected engine would alienate core pickup buyers who historically prefer larger V-8s. Even in critical truck markets such as Texas and Oklahoma, demand appears strong. April’s take-rate was ...

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