NOVI, MI ā EcoMotors International Inc. CEO Don Runkle, who spent 31 years at the former General Motors Corp. and played a key role in bringing the EV-1 electric car to market, knows all too well the limits of capital investment. āIām a believer in economic gravity,ā he says, referring to a law of business where revenue must ultimately exceed spending. āCost is something you cannot pretend is not there.ā It doomed the EV-1 project, Runkle says, despite efforts from GM to defy gravity. ...
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