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Edgy Design Language for Ford

TRAVERSE CITY, MI – The Ford Fusion midsize sedan has an edgy design that portends styling for the brand going forward, says Phil Martens, Ford Motor Co. global vice president-product creation.  “With the Fusion, we’re starting to move the Ford brand in that direction,” Martens says following a speech at the Management Briefing Seminars here. “Edgier design will be a constant theme.”  Martens likens

More MBS CoverageTRAVERSE CITY, MI – The Ford Fusion midsize sedan has an edgy design that portends styling for the brand going forward, says Phil Martens, Ford Motor Co. global vice president-product creation.

“With the Fusion, we’re starting to move the Ford brand in that direction,” Martens says following a speech at the Management Briefing Seminars here. “Edgier design will be a constant theme.”

Martens likens it to the Mazda6, which broke design ground for Mazda Motor Corp., making it easier for successive vehicles to follow the language, he says.

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