Ford Motor Co.'s decision to keep the Escort sedan in its lineup (see Ward's Automotive Reports — April 5, '99, p.5) apparently will be short-lived — less than two years — to make way for production of a new Focus-based vehicle at the Hermosillo, Mexico, plant, Ford sources say. The new vehicle, possibly a high-package hybrid wagon, could borrow styling cues from the Mercury “my” concept shown at the Detroit auto show and possibly be sold under the Mercury brand. However, no branding ...

Premium Content (PAID Subscription Required)

"Escort May Solve Marketing, Plant Issues" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.