Hoping to regain the brand awareness lost when Sears stopped buying its batteries for its Die Hard brand, Exide Corp. unveils the Orbital Select, a premium lead-acid battery that claims to give more starting power and longer life. Exide Chief Executive Officer Robert A. Lutz is calling it β€œthe Dodge Viper of car batteries.” The new 12-volt battery uses tightly rolled, instead of flat, plates placed into six cylindrical cells, giving it vibration resistance. Because the electrolyte is not ...

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