Throughout last year, it became increasingly clear Ferrari SpA was looking for a way out of its owner/turnaround specialist relationship with Maserati SpA. Ferrari management was – and is – troubled by dwindling sales of the aging Maserati Coupe and Spider and began to express concern about the long-term viability of Maserati. Although Ferrari was enjoying its best year ever in 2004, the company’s 7-½ year investment in the former cross-town rival showed no signs of delivering the ...

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