Ford Motor Co. of Australia Ltd. launches the all-new Ford Ranger pickup truck that will replace the Courier in the auto maker’s light-commercial vehicle lineup.

Ford Australia President Tom Gorman says the Ranger is more powerful compared with the Courier and offers improved functionality and increased towing ability.

Gorman says the name change to Ranger comes after numerous hours of exhaustive customer research.

“It was a tough decision to change a name (Courier) that has been part of the Ford Australia family since 1978, but the research was overwhelming,” he says.

“The Ranger brand is used by Ford around the world and, with an all-new vehicle for 2007, we saw this as the ideal time to introduce a new light truck with a bold new name for the Australian light-commercial market.”

Ford says the new Ranger can handle anything Australia can dish out, as early production vehicles were put through their paces in the mountains of northern Thailand and Laos, jungles of Borneo, Australian outback, South Africa’s Kruger National Park and Germany’s Autobahn.

The Ranger is priced between A$20,990-A$47,990 ($16,328-$37,335).